It's all about changing the minds and attitudes of middle school students to
save their lives.
Your students get to pick the winners! And, by enrolling your school in the evaluator program, they will be exposed to their high school peers warning them about the dangers of alcohol.
It is easy to do, and it's fun. We send you VHS videotapes of commercials produced by high school students along with one-page questionnaires. You expose the commercials to your students and let them fill out the questionnaires.
Read what middle schoolers said about this year's entries.