The following are actual
quotations from middle school students who evaluated this year's Courageous
Persuaders award-winning commercials.
"Drinking is Nutty" - McCann Star Performer Award
Winner
- "It got to me…even though it was nutty."
"Lost it All"-
Third Place Courage Award
- "I can relate - it caught my attention."
- "It tells you what you have, and how fast you can lose it all."
- "It showed the real consequences of drinking."
"The Last Drop"-
Third Place Courage Award
- "The message was very clear."
- "The truth in it was apparent."
- "Everything you had went down… with a drop."
"Drinking is Never a Game"-
Third Place Courage Award
- "It told the truth."
- "Drinking can alter your perception."
- "It made me think."
"Your Life Could End in a Heartbeat"-
Third Place Courage Award
- "It was real - it got the message across."
- "It's scary."
- "It related how fast your life could disappear in a heartbeat."
"Excuses"
-
USA Today Award Winner
-
"It showed real kids with real reasons."
-
"Real opinions make the point."
-
"It was a reality check for me."
"One is Too Many" - Second Place Courage Award
-
"It showed how underage drinking affects everyone."
-
"It was really emotional & thought provoking."
-
"One is too many.""
"Not So Lucky"-
First Place Courage Award
-
"It really caught my attention."
-
"It scares you, so you don't drink."
-
"It shows what really could happen."
"Think Twice" -
Adcrafter Courage Award
-
"Showed how many people die and how fast."
-
"It was serious."
-
"It made me think."
"Why Haven't We Declared War?"
-
Grand Prize Courage Award
-
"Had a story that made the facts more interesting."
-
"It made you think about how many deaths alcohol causes."
-
"It related drinking to something very serious… and bad."
View
the Winning Commercials Courageous
Persuaders for Middle Schools