Photography: Jim Haefner

Create a television commercial targeted at middle school students, to warn them about the dangers of alcohol use. Open to all Michigan high school students – not only those of you taking video production classes. Winners will be selected based on ideas. And you have great ideas.

Courageous Persuaders is a partnership between Judge Michael A. Martone and McCann Erickson Detroit, the Michigan office of the world's biggest ad agency. It's a chance to have fun, gain valuable advertising experience, compete for scholarship money, Courage Trophies and an invitation to a Hollywood-style awards banquet. Plus, the grand prize-winning commercial will actually be broadcast on television and the team that created it will work with McCann Erickson to upgrade the commercial for air.

It could be coolest way ever to win scholarship money.
High school students click here for more information.

Middle School Parents, Teachers, Principals:
Enroll your school in the evaluator program and expose your students to commercials created by their high school heroes warning them about the dangers of alcohol.
Click here for more information.

Courageous Persuaders is funded in part by a grant from the Michigan Office of Highway Safety Planning and the U.S. Department of Transportation.